‘When we purchased Boxkraft in 2005, I saw huge potential for the company to expand its product offering and its customer base, simultaneously. The two went hand in hand’.
Rodger’s background in sales and marketing positions and as Marketing and Innovations Manager at one of New Zealand’s major industrial conglomerates provided ideal grooming. Experience at the ‘sharp end’ of sales demonstrated the power of effective marketing and how innovation can have an immediate and direct impact on sales.
Boxkraft was an old organisation with a wealth of experience and production expertise. Rodger recognised the opportunity of bringing Boxkraft into the new market-driven era was too good to miss and one he has never regretted.
He sees the expansion of his client base coming from small to medium-size businesses.
While large companies are a valued source of big-volume business, much of New Zealand industry is made up of smaller, entrepreneurial companies. “They need simple solutions to complex marketing challenges; fast, efficient samples and quotations at a realistic cost. These are where we’ve focussed.”
With a strong sense of making his own luck in life, Rodger forecasts an exciting future for Boxkraft. He sees growth coming from Point of Sale display stands, printed boxes for consumer products and the wine industry — markets where the company is already competing with resounding success.
“We have the designs, knowledge and capacity to give our customers creative choices.”